Brand kit

FarmerSites brand assets

For partners, press, and farm clients who want a “Website by FarmerSites” link. Please don’t stretch, recolour or add effects to the logo.

Logo

The mark is a green tile — the website — with two rolling hills and a rising sun. Clear space around the logo should be at least the diameter of the sun. Minimum size: 24px tall for the mark, 120px wide for the horizontal logo.

Downloads

Horizontal logo, colour (logo-horizontal.svg)
Horizontal logo, white (dark backgrounds) (logo-horizontal-white.svg)
Horizontal logo, black (one-colour print) (logo-horizontal-black.svg)
Stacked logo, colour (logo-stacked.svg)
Stacked logo, white (logo-stacked-white.svg)
Mark only, colour (mark.svg)
Mark on white tile (mark-white.svg)
Mark, one-colour green (mark-mono-green.svg)
Mark, one-colour black (mark-mono-black.svg)
Horizontal logo PNG, transparent, 3000px (logo-horizontal.png)
Horizontal logo PNG on cream (logo-horizontal-cream.png)
Mark PNG 1024px (mark-1024.png)
Mark PNG 512px (mark-512.png)
Social share image 1200×630 (og-default.png)

Colour

Field green
#1E5A3C

Primary. Buttons, links, headings on cream.

Deep green
#143F2A

Footer, hover states, dark sections.

Light green
#2F7A52

Hills in the mark, secondary accents.

Green tint
#E4EFE7

Soft backgrounds, icon tiles.

Harvest gold
#E3A72F

Accent. Secondary buttons, badges, the front hill.

Gold light
#F5D27A

The sun in the mark, highlights.

Gold tint
#FBF1D8

Warm callouts.

Cream
#FBF8F1

Page background.

Parchment
#F2EBDC

Alternate section background.

Ink
#1C1A17

Body text.

Stone
#5F594F

Muted text.

Soil
#4A3728

Illustration shadows, barn doors.

Tomato
#C8502D

Barns, apples, error states. Sparingly.

Type

Fraunces (SIL Open Font License) for headings, weight 600, optical size set high for large headings. Its soft serifs feel like a hand-painted farm sign without being kitsch.

Source Sans 3 (SIL Open Font License) for body copy and interface text — extremely legible at small sizes on phones in bright sunlight.

Both are self-hosted; no third-party font requests are made from this site.

Websites that sell what your farm grows.

Online ordering, bookings, seasonal hours and the pages Google actually ranks — built for u-pick orchards, CSAs, ranches and farm stands. Fixed prices. No sales calls.

“Website by FarmerSites” badge

Farm clients may link to us from their footer with this snippet. It is optional and never required.

<a href="https://farmersites.com" rel="noopener">Website by FarmerSites</a>